Transforming Business with AI Leadership

10 min readOct 14, 2024

A Strategic Framework to Get Started

Artificial intelligence is poised to add trillions of dollars to the global economy over the next decade, and the companies that act now will dominate their industries. Early adopters of AI already see significant improvements in efficiency and decision-making, leading to substantial revenue growth. Businesses that hesitate risk falling behind competitors leveraging AI to innovate and excel. Yet, many leaders feel overwhelmed about where to begin. Recognizing this uncertainty, evolv Consulting draws on our expertise to create a guide that will empower you to take the next steps confidently.

We’ll focus on the first two critical steps of a successful AI strategy: understanding AI in a business context and identifying and prioritizing high-impact AI use cases. These foundational steps will set the stage for integrating AI effectively into your organization.

Understanding that this process is iterative is crucial, given the dynamic nature of AI development and implementation. Iteration allows teams to refine their models and strategies based on real-world feedback and performance data, ensuring AI solutions stay adaptable to changing environments, business priorities, and technological advancements. As you progress through these steps, you’ll likely need to revisit earlier phases based on new insights, evolving business needs, or changes in technology. Continuous monitoring and improvement ensure that your AI initiatives remain effective, relevant, and aligned with your organization’s goals.

Understanding AI in Business Context

What AI Can Do

AI is still new enough to be surrounded by hype, often leading to misconceptions about its capabilities. It’s crucial for business leaders to set realistic expectations by understanding both the strengths and limitations of AI. AI excels at processing large volumes of data, recognizing patterns, automating routine tasks, and making predictions based on historical data. It can drive efficiency, enhance decision-making, and create new revenue opportunities.

What AI Can’t Do

However, AI is not a magic bullet. It cannot replace human judgment, creativity, or the nuanced understanding of complex, context-specific scenarios. Importantly, AI — especially generative AI — should not be adopted simply to follow the latest trend. Implementing AI without a clear, well-defined business use case can lead to wasted resources and misguided efforts.

Additionally, AI requires quality data and careful oversight to be effective. AI systems can reflect biases present in the data they’re trained on, necessitating vigilant monitoring to ensure fair and unbiased outcomes.

AI is not a one-size-fits-all solution. Understanding the different subsets of AI is crucial because each has specific capabilities and limitations suitable for particular tasks and business applications. By learning about these subsets, business leaders can make informed decisions about which AI technologies to adopt.

Key Technologies in AI for 2024

A “subset of AI” refers to a specific area or category within the broader field of artificial intelligence. These subsets focus on particular technologies, techniques, or applications, such as machine learning, natural language processing, or computer vision, each contributing to the overall development and functionality of AI systems.

Traditional Machine Learning (ML):

What It Does: ML involves algorithms that learn from and make predictions or decisions based on data. It excels at identifying patterns, making classifications, and generating predictions, such as forecasting sales or detecting fraud.
Types of Questions It Can Answer:
— Which customers are most likely to churn in the next quarter?
— What factors contribute most to product defects?
— How can we predict future sales based on historical data?
— Which marketing strategies lead to the highest conversion rates?
Limitations: ML models require large datasets and can struggle with tasks requiring human intuition or understanding of nuanced, context-specific scenarios.

Natural Language Processing (NLP):

What It Does: NLP allows machines to understand, interpret, and generate human language. It’s used in applications like chatbots, sentiment analysis, and language translation.
Types of Questions It Can Answer:
— What is the overall sentiment of customer reviews about our product?
— Can we automatically categorize and prioritize customer support tickets?
— How can we extract key topics from large volumes of text data?
— Is it possible to translate our content accurately into multiple languages?
Limitations: NLP can misunderstand context, sarcasm, or cultural nuances in language, leading to errors in interpretation and communication.

Computer Vision:

What It Does: Computer Vision enables machines to interpret and make decisions based on visual data, such as images or videos. It’s commonly used in facial recognition, object detection, and autonomous vehicles.
Types of Questions It Can Answer:
— Can we detect defects in products on the assembly line in real-time?
— How can we automate the analysis of medical images for diagnosis?
— Is it possible to monitor and analyze customer behavior in retail stores through video feeds?
— Can we implement facial recognition for secure access control?
Limitations: Computer vision systems can be easily confused by variations in lighting, angles, or occlusions and may struggle with interpreting abstract or complex visual scenes.

Generative AI:

What It Does: Generative AI creates new content, such as text, images, or music, based on patterns learned from existing data. Tools like advanced language models (e.g., GPT-4) and image generators fall under this category and are used for creative tasks like content generation or image creation.
Types of Questions It Can Answer:
— Can we generate personalized marketing content for different customer segments?
— How can we create realistic product prototypes or design concepts automatically?
— Is it possible to simulate possible future scenarios based on current data trends?
— Can we automate the drafting of reports or articles based on data inputs?
Limitations: Generative AI can produce convincing but incorrect or biased outputs. It lacks true understanding and cannot replace human creativity, judgment, or ethical decision-making.

Robotic Process Automation (RPA):

What It Does: RPA automates repetitive, rule-based tasks, such as data entry or process automation in business operations. It is highly effective for improving efficiency in standardized workflows.
Types of Questions It Can Answer:
— Can we automate data entry between different software systems to reduce manual effort?
— How can we streamline invoice processing and approvals?
— Is it possible to automate the generation and distribution of regular reports?
— Can routine HR tasks like employee onboarding be automated for efficiency?
Limitations: RPA is limited to structured tasks and struggles with processes that require human judgment, adaptation, or complex decision-making.

Trending AI Applications in Different Industries:

AI’s impact varies across industries, with each sector utilizing its capabilities to address unique challenges and opportunities:

Finance: AI is transforming finance with applications such as regulatory reporting, compliance, Customer 360 solutions, and fraud detection. By leveraging AI, firms meet industry standards with accuracy, gain insights into customer behaviors for personalized services, and prevent fraud in real-time. Data-as-a-service models enable seamless data integration, empowering informed decisions. AI-driven automation revolutionizes underwriting and risk decisioning, streamlining workflows and cutting costs. These AI applications enhance efficiency, fortify compliance, and elevate customer experiences in finance.

EX: Read about how one of evolv’s Lending client automated account reconciliation with AI.

Manufacturing: AI is revolutionizing manufacturing by advancing predictive and preventative maintenance, quality control, automation of supplier and vendor onboarding, and supply chain optimization. Through the analysis of data from machines, sensors, and supply chains, AI enables manufacturers to minimize downtime, enhance product quality, and refine processes for greater efficiency. By integrating AI with IoT for inspection, maintenance, and repair, companies gain access to real-time machinery diagnostics and repairs. This strategy reduces downtime, streamlines operations, and helps startups maintain competitiveness in the industrial sector.

EX: Read about how evolv’s automotive manufacturing client transformed sustainability with AI.

Healthcare: AI is revolutionizing healthcare with advances in diagnostic imaging, personalized treatments, and patient monitoring. Organizations can gain insights, improve contracts, and enhance financial performance in value-based care. For example, chronic care management apps boost efficiency and patient outcomes, using data analytics to identify at-risk individuals and personalize interventions, ultimately reducing costs and enhancing care.

More info: Check out evolv’s existing healthcare AI solution accelerators.

Retail: AI in retail is enhancing customer experiences through personalized recommendations, inventory management, and dynamic pricing strategies. Retailers use AI to predict consumer behavior, optimize supply chains, and create more engaging shopping experiences.

More info: Learn more about evolv’s AI solution frameworks for retail & CPG.

Understanding these industry-specific applications allows business leaders to see where AI can provide the most value in their own sectors, helping them make informed decisions on AI adoption. This understanding will serve as a critical foundation as you move into the next phase of identifying and prioritizing AI use cases that align with your organization’s goals and resources.

Identifying and Prioritizing AI Use Cases

Finding the right AI use cases is crucial for driving significant value in your business. Start by focusing on areas where AI can solve specific problems or improve existing processes. Look for opportunities where there’s a large amount of data, as AI thrives on data to generate insights and predictions.

Consider pain points in your operations — tasks that are repetitive, time-consuming, or prone to human error. AI can automate these tasks, freeing up resources and increasing efficiency. Think about areas where better decision-making could lead to substantial business gains, such as optimizing pricing strategies or predicting customer behavior.

Engage with different departments to gather insights on their biggest challenges and explore how AI could provide solutions.

Who Should Be Involved in Identification?

To ensure a comprehensive and effective prioritization process, it’s essential to involve a cross-functional team that brings diverse perspectives and expertise:

Business Leaders: Executives and department heads should be involved to ensure that AI initiatives align with the organization’s strategic goals and business objectives. Their input is crucial for understanding the broader impact of AI projects on the business and for securing the necessary resources.
Data Scientists and AI Specialists: These experts bring technical knowledge to the table, helping to assess the feasibility and potential success of each AI use case. They can provide insights into the complexity of implementation and the confidence in achieving desired outcomes.
IT and Data Infrastructure Teams: These teams should evaluate the technical requirements and infrastructure needs for each AI project. Their involvement ensures that the organization has the necessary tools, platforms, and data pipelines in place to support AI initiatives.
Operations Managers: Involving those who oversee day-to-day operations ensures that AI use cases are practical and that they will improve efficiency or solve real operational challenges. They can also help assess the ease of implementation and the effort required to integrate AI solutions into existing workflows.
Legal and Compliance Teams: AI projects often involve sensitive data and must comply with regulatory standards. Legal and compliance teams should be engaged to evaluate any potential risks or legal implications associated with the AI use cases, ensuring that all projects adhere to necessary regulations.
Human Resources: As AI can significantly impact the workforce, HR should be involved to anticipate and manage any changes in roles, required skill sets, and potential training needs. They can also help in assessing the reach of AI projects in terms of their impact on employees.
End-Users and Stakeholders: Finally, involving those who will be directly affected by the AI implementation, whether they are employees, customers, or partners, can provide valuable insights into the practical benefits and challenges of each use case. Their feedback can help refine priorities and ensure the selected AI projects deliver real value.

Questions to Get Started:

To begin your AI journey, ask the right questions to ensure your approach is both strategic and effective:

What specific business problems are we trying to solve with AI?
How can AI enhance our current operations or decision-making processes?
Do we have the necessary data and infrastructure to support AI initiatives?
What are the potential risks and limitations of using AI in our business?
How can we ensure that AI aligns with our long-term business strategy?
What level of AI expertise do we currently have in-house, and do we need to up-skill our workforce?
How will AI impact our customers, and how can we ensure a positive experience?
What is our timeline for AI implementation, and how will we measure success?
Who are the key stakeholders that need to be involved in AI projects, and how can we ensure their buy-in?
What are the costs associated with AI implementation, and how do they compare to the expected benefits?
How will we manage the ethical implications of AI, including data privacy and security?
How can we create a culture of innovation and experimentation to support AI adoption?

By asking these questions, you’ll kickstart the critical thinking process needed to approach AI strategically, ensuring that your efforts are purposeful and aligned with your organization’s needs. Keep in mind that you might not have all the answers immediately, and that’s okay. AI implementation is an iterative process, and your understanding and strategy will evolve as you gather more insights and refine your approach.

Conclusion & Overview

After you’ve identified and prioritized the most impactful AI use cases, the next critical step is to lay a solid foundation for implementation. This involves preparing your data, assembling the right team, and establishing governance frameworks that will guide the ethical and effective deployment of AI solutions. Transitioning from planning to execution requires careful attention to data quality, infrastructure, and compliance, ensuring that your AI initiatives are set up for success from the outset.

evolv Consulting is the leader in data & AI business transformation, dedicated to helping organizations harness the power of artificial intelligence to drive innovation and achieve sustainable growth. Our expert team collaborates with businesses to craft tailored #AI solutions that align with specific goals and industry demands. Ready to transform your business with AI? Contact us today for a consultation.

Connect with evolv on LinkedIn: https://www.linkedin.com/company/evolvconsulting/

Connect with the author, Rose Ellison, on LinkedIn: https://www.linkedin.com/in/roseellison/